Matt Bush

Case

First Mile growth program

Small bets under one decision rule, including the ones we stopped.

Role
Design and product lead
Span
2025–26
Status
Ongoing
Stakes
[placeholder] What was at risk, in a sentence or two.
Decision
[placeholder] The call that was made, and the alternative it beat.
Outcome
[placeholder] What happened, using only figures that can be published.

Decision ledger

  1. [placeholder]Superseded[placeholder]

    [placeholder] First decision

    [placeholder] What was decided and the reasoning.

    Trigger[placeholder] What prompted it.

    Replaced by[placeholder] Reversal of the first decision

  2. [placeholder][placeholder]

    [placeholder] Second decision

    [placeholder] What was decided and the reasoning.

    Trigger[placeholder] What prompted it.

  3. [placeholder]Reversal[placeholder]

    [placeholder] Reversal of the first decision

    [placeholder] What changed our minds.

    Trigger[placeholder] The evidence.

    Replaces[placeholder] First decision

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